Another year draws to a close and this provides an opportunity to reflect on what we have achieved since January and in addition to looking at our successes, failures and shortcomings since 2019 began. For all there will be good things, bad experiences and regrets at missed opportunities. However, we now have 2020 to look forward to and hopefully really take advantage of all that is thrown at us,
The BAPC has done its best to help, advise and guide member. Hopefully, in the coming months we can do more. It is recognised that the world is changing and we are determined to meet any challenges that appear. In order to provide even more facilities for the membership it is important that to help the membership become even more successful we do need new blood with new ideas. If you would like to be part of our executive team simply contact the Chairman (email@example.com) your input would be most welcomed.
Hopefully, the Bulletins have been helpful but we do want to do even more, so step up to the plate and help the organisation help the industry.
Finally, the Chairman, executive and National council wish all a very merry Christmas and a happy, prosperous, healthy and peaceful new year.
In this issue:-
- Message from Mike
- Business news
- Tips from Nigel
- The Printing Charity
- Looking forward
Message from Mike
Keep in touch
This is the time of year when many businesses contact their customers to wish them seasonal greetings. In the past, companies sent out Christmas cards to a wide audience. Times have changed and now very few corporate cards are produced.
Greetings, sent by email, do not have the same impact as they earn a cursory glance. As soon as any message is read, it’s sent to trash and duly forgotten.
Keeping in touch is really important to ensure that we are at the forefront of buyers’ minds. One of the things the BAPC recommends is a simple note thanking the customer for their business (not email). This “follow up” can be processed at any time through the year and is especially powerful after an order has been delivered.
Another recommendation is to produce a newsletter or a social media post, which is not a direct sales pitch. For example, interesting and relevant ideas to benefit their businesses, or even reviews of products such as cars etc.
If you’re not in touch – you cannot hope to attract business.
Wishing you all Season’s Greetings – have fun in 2020 with vision, flair and excitement and the happiness and profitability will follow
Mike Moradian is BAPC Deputy Chair & CEO of Print Express, London
The Government has recognised that some employers pay their staff earlier than usual over the Christmas period which has, in the past, caused some confusion with HMRC. Following feedback from employers and the Department for Works and Pensions it has been confirmed that this easement should become permanent.
If you pay early over the Christmas period you are requested to report your normal pay day as the payment date on your Full Payment Submission (FPS) and ensure that the FPS is submitted on or before this date. E.G. if you pay on Friday 20th December 2019 but the normal pay day is Tuesday 31st December 2019, you should report the payment date on the FPS as 31st December 2019 and ensure that the submission is sent on or before 31st December 2019.
By taking this action employers will help to protect the employees’ eligibility for Universal Credit, as reporting the payday as the payment date may well affect current and future entitlement.
The overriding PAYE reporting obligation for employers is unaffected. For greater clarification it is recommended that employers consult with their accountants
Tips from Nigel
The lasting power of the promotional product
In today’s digital world it can be easy to think that a regular Tweet or an eye-catching Facebook advert is all that’s needed to keep customers engaged and loyal.
In fact, digital marketing is now the only method some companies use to attract and retain their customers. However, a more traditional promotional giveaway can be a far more effective and lower cost strategy to get a business noticed and is of particular benefit to the UK’s 4 million plus SMEs.
For example, a member of our group, Recognition Express, has been helping businesses of all sizes get their brand noticed for the last 40 years. The power of the promotional product should not be underestimated.
Research shows that after receiving a promotional product 89% of people remember the company for up to two years and at least 80% of us have at least one promotional product that we could lay our hands on right now. Promotional products have a lasting impact, far more than a digital advert that is at the top of your Twitter feed one minute and gone within seconds.
My advice to businesses looking to harness the power of promotional products within their marketing strategy is to keep it simple. Choosing items that have an everyday use is a great tactic for ensuring maximum return on investment. Pens having always been in our top ten selling products for example, and for good reason – they are low cost and we all need one. Branded ice scrapers are always well received in the winter and reusable water bottles are hugely popular as we become ever more environmentally conscious.
With industry revenue estimated to have reached £1.1 billion this year, the promotional products industry has seen steady and continual growth and that’s little wonder when you consider that 85% of people say that receiving a promotional product prompted them to do business with that company.
Whether you give away a keyring, a personalised mug, a branded power bank or the humble pen the effect is the same – a lasting impression is made with tactile brand marketing. There’s no denying that social media is a platform that allows you to reach huge numbers, but the chances are an online advert will be skim read and almost instantly lost.
You can’t ignore something that is in your hand!
Nigel Toplis is CEO of the Bardon Group
Another Printing Charity success
Guests at The Printing Charity’s 192nd Annual Luncheon at Stationers’ Hall, London, on 14 November, enjoyed an enlightening speech by Sir Peter Bazalgette, non-executive Chair of ITV.
As well as reflecting on the event being held at a time of remembrance, including those who gave their lives in the 18th century for press freedom, and the tradition of free speech on which the printed word was founded, Lord Black of Brentwood, Deputy Chairman of the Telegraph Media Group and President Emeritus of The Printing Charity, introduced the guest speaker, Sir Peter Bazalgette, as someone who, in so many ways, personifies the UK’s creative industries.
In his speech, Sir Peter noted that two of The Printing Charity’s past Presidents, Disraeli and Gladstone, both towering figures of the nineteenth century, had links to his great-great-grandfather, Sir Joseph Bazalgette, by lending him money to build London’s sewage system and effectively ending London’s cholera epidemic. He said that people should have the confidence to invest in great projects such as Crossrail and a super digital highway as a legacy for future generations, emulating the Victorians' flair for public works that are still used today.
Jon Wright, The Printing Charity’s Chairman, reported on the significant progress the charity made in the last year. It helped nearly 1,750 people, up by one third year-on-year. Welfare support was given to 820 people, which included nearly 200 people supported through redundancy in 13 companies, while 830 people received support through its education and partnership activities.
He also spoke about the emotional support the charity provides on the phone to beneficiaries being highly valued and this year the charity has started to work with industry partners to offer practical and emotional support to their employees. This is an exciting development for the charity and one it will be talking more about in 2020.
Date – 2nd December 2019
Event – IPIA Awards & Gala Dinner
Venue -Hilton at St George’s Park Burton upon Trent
Details – www.ipia.org.uk
Date – 3rd December 2019
Event – Direct Marketing Association Awards
Venue – Old Billingsgate, London
Details – E-mail firstname.lastname@example.org
Date – 10th December 2019
Event – Carols for Printers
Venue – St Bride’s Church, Fleet Street, London
Details – Email email@example.com
Date(s) – 24th -27th March 2020
Event – FESPA Global Print Expo
Venue – IFEMA, Feria de Madrid
Details – www.fespaglobalprintexpo.com
Date(s) – 12th February – 28th February 2020
Event – Packaging Innovations 2020
Venue – NEC, Birmingham
Details – www.packagingbirmingham.com
Date(s) – 27th September 2020 – 30th September 2020
Event – The Print Show
Venue – NEC, Birmingham
Details – www.theprintshow.co.uk