BAPC Leader Summer 2021

SUMMER 2021 — BAPC LEADER 20 Initially launched inMay last year, 19 Artists versus COVID-19 was a limited-edition poster project by Fedrigoni in collaboration with an international collective of 19 artists, and printed by PUSHLondon, to show support in the fight against COVID-19. The aimof the initiative was to raise funds for NHS Charities Together, a federation of 250 charitable organisations who support the National Health Service, its staff, volunteers and patients. As rising cases put the NHS under unprecedented strain, Fedrigoni encouraged members of the public to purchase the remaining posters in donation to those working tirelessly to keep us safe. The project was originally proposed and organized by Álvaro López, a London-based Spanish graphic designer and one of the 19 artists. Each creative was asked to design an A1 poster based around the global pandemic, interpreting the message ‘Stay Home’ and social distancing. This universal slogan has been vital in slowing down the rate of infection throughout the pandemic, and became more important than ever as the UK experienced a record-breaking number of cases in 2021. Ambra Fridegotto at Fedrigoni comments: “While each poster was unique, they came together to convey the range of emotions that people were continuing to experience a year on from the start of the pandemic. The posters also show an appreciation for key workers, and a positive outlook on our future.” Litho printed single-sided on a Heidelberg Speedmaster by PUSH London, the posters were designed with up to four Pantone colours and were a limited-edition of 75 copies per design. Each poster was embossed with the Fedrigoni shield and hand numbered. The choice of paper was based around the Fedrigoni Plus collection. To accompany the posters, the designs by Álvaro López, Nina Jua Klein, Rob Lowe, Morag Myerscough and Noma Bar were adapted by each artist into recyclable paper face masks, made from Fedrigoni’s Drop Block filter paper material, a non-toxic material composed of pure cellulose and cotton, which creates an environment unfavourable for viruses. These were included free with each poster purchase. During the second wave of COVID-19 in the UK, leading paper manufacturer Fedrigoni relaunched its 19 Artists versus COVID-19 initiative to raise additional funds for the NHS while the health service was under more pressure than it has ever been before. 19 Artists versus COVID-19 reprise Two of the collective of international artists who took part in the 19 Artists versus COVID-19 initiative While each poster was unique, they came together to convey the range of emotions that people were continuing to experience a year on from the start of the pandemic Once lockdown restrictions are lifted and offices reopen, all 19 posters will be exhibited in the Fedrigoni London Studio in Clerkenwell. Poster created by Morag Myerscough Poster created by Supermundane