BAPC Leader Spring 2021

BAPC LEADER — SPRING 2021 13 Kick off your Where the Trade Buys Rockstar Royalties benefits when you spend £300 with ‘Jagger’ that earns you £70/ month Where the Trade Buys specialises in offering printers the chance to retain margin on commodity items and keep customers happy, while making higher margins on its bespoke offering ground such ecommerce web-to-print – while retaining your existing customers and reaching out to new markets. This quarter there is significant support still available, so maximise the benefit so you are in the best possible position when demand strengthens. SayYes: You are going to require amore flexible service than just the regular online products.The DNAof WTTB, although an online leader, evolved from traditional commercial print and direct mail and not the other way round. Bespoke is our number one product on WTTB, whatever the opportunity we will help you close it. Door Drop: Working from home has reinvigorated this channel, our tools allow print media to be delivered to target areas or even demographic. We can even arrange campaigns from new low volumes (10,000) units that feature GPS verification for delivery. Here are some stats for you to make the value clear to your clients: The media can be anything you wish, flyer, leaflet, card, book or brochure. These results out strip digital or social paid advertising for return on investment and are particularly useful for universal services for local businesses. These services are now not only easy to arrange now through WTTB, and do a fantastic job for your customers, they can also be transformational for your project revenue. Ecommerce Brands are Prints new growth market: Covid has accelerated the transition to ecommerce shopping and the sector is booming. Brands delivering products to customers have millions of physical touchpoints each week. Those touch points need printing to encourage repurchase and word of mouth and include packaging, brochures, cards, labels and box liners. Ecommerce brands traditionally use paid digital channels to drive this activity, but costs are high and increasing with a paid acquisition / action costing £80 per action. Print can thus • Commercial Interactions with door drop media are increased by 58% •There are 3.2 interactions with each item on average • Each direct mail piece has a 6.9 day lifespan • Some 85 percent of door drops with local content are engaged with and 75 percent are read (both 10% higher than without local content) For example: 10,000 8pp booklets = £660 10,000 8pp booklets £660 + £1,590 Smart Door Drop Distribution = Total £2,250 This is an increase of 340 percent in project revenue deliver in hand communication for a fraction of that cost. Not only are these customers enjoying growing volumes, but they are also starting up everyday and come in all sizes – with many in your local area – all of whom will benefit from vibrant dynamic print media in their delivery parcels. The opportunity is clear and significant making connections to these customers is more challenging, but we are here to help with hints and tips from expert print industry consultant Mathew Parker, so please get in touch and we will send you our Rockstar Recovery video guide. Take business online with Inky Site Builder Inky Site Builder is ideal for small print businesses and start-ups looking to keep costs to a minimum. It allows you to build an online print store via an easy-to-use interface and very little technical knowledge. The site builder also provides a simple and intuitive interface to craft a fully functional print store with a variety of customisation options. With easy-to-follow documentation, you will also be up and running in no time. In addition, it is a simple, intuitive solution for print resellers to trade online without the need of a production facility. Craft your store froma variety of design layouts, customise it with logos and colour schemes to match your brand and then tailor product selection fromover 100 printed items. Product content including imagery can be easily personalised within the builder using your own content or purchase from our handy stock image library. “Product prices are predefined by WTTB, with a markup applied automatically. Production and transportation are then handled by us and shipped white label to provide a seamless experience to the end-user,” explains Gary, who adds: “Where you are producing some items from your own facility these can also be added to your ecommerce shop – allowing a hybrid between in house and outsource products. To find out more about Inky Site Builder go to inky.cloud. Where the Trade Buys offers an immense array of services and is the online trade arm of Precision ProCo Group